El Propio 101

El Propio arrives on the Latin music scene with a style inspired by the salsa brava of icons such as Maelo Ruiz and the Fania All Stars, as well as the urban sounds of today. In this extensive interview, discover how a failed love motivated him to write his first song, the importance of interacting with young audiences through his lyrics, the creative process behind his first single "Ujú Ajá" and the support he has received from his label White Lion Records, the same one that launched Daddy Yankee and Tego Calderón, among others, to fame.